Search
Engine Optimization |
| Great your have a new website. It
looks good and is easy to navigate with photos or maybe even a
video! How do the search engines know it is there? And when they
do find it what will it mean to them? Firstly you will either
need to hand submit your url to a each and every engine or get
some hefty links in place to ensure a visit from your friendly
spiders.
It is important that your site once visited is optimized
for key word, phrases and content. Some search engines no longer
look at meta tags and give no weight to the information within
them. So well written text content is vital. All images should
have alt text as images mean nothing to the spiders
Once your site and all of its pages are indexed by the
search engines it will then compete against other sites for
placement in queries. Just imagine you type "villas for
sale in Spain" in google. You get over 400,000 indexed
pages as a result! Getting to the top would be an achievement
for anybody. The next most import thing for your website is back links
from other relevant sites that the engines see as important.
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Site Optimization
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to
your website from search engines via "natural" search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.
The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
From Wikipedia
We can provide website optimization and advise on
other internet marketing strategies to get your website found by the
right people. Please contact us for a website appraisal and details of
what we can realistically do for your business
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